THE CONCEPT
ESTABLISHING A DIALOGUE BETWEEN DESIGN AND FASHION
MDCQ introduces a brand new type of furniture by exploring the interconnected realities between product and fashion design. Balancing aesthetics and functionality, MDCQ elevates the wellness tool to the rank of designer object through a distinctive creative concept. A true reflection of its time, the Bounce Chair combines expert craftsmanship with a sustainable mindset, thus acknowledging the evolutions of contemporary culture and shift in attitude among today’s consumers and brands.
THE DESIGN
RETHINKING WELLNESS FROM AN INNOVATIVE STANDPOINT
Typically associated with fitness and wellness due its ergonomic design, the Swiss ball is widely considered to be the ideal tool for sitting; by encouraging an active sitting position, it promotes correct posture and increases core muscular strength. Through a novel take on the exercise ball, MDCQ transcends its nature as simple fitness equipment by offering an array of aesthetic possibilities. Unlike standard Swiss balls, the Bounce Chair is designed and manufactured in Italy from high-quality recyclable PVC plastic that does not collapse under weight; an innovative double-density system offers stability and balance to guarantee optimal sitting.
THE COVERS
SHOWCASING THE MULTIPLE EXPRESSIONS OF DESIGNER FASHION
MDCQ sketches and produces customised covers for the chairs by deconstructing and reconstructing carefully selected designer garments. Sourced from a variety of brands to truly capture the range of contemporary fashion, each one-of-a-kind cover embodies a truly unique mood, paving the way for infinite possibilities. Entirely handcrafted in Italy from original high-quality materials, they are easily removable thanks to a highly practical zipper and can be washed according to garment instructions.
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